Celebrate the Good Times-- July 4th Style!

Happy birthday, America! One of my favorite summer activities is the annual celebration of our country's independence day. There are many reasons why (over at the CL headquarters will LOVE our country), but a couple being it's a summer holiday, always great food, tasty & booze infused drinks, and doing all these activities with family and friends. James and I generally spend our 4th on the water because is there any other way to celebrate?! However, this summer we will be here in Charlottesville cooking out by the pool. After we've enjoyed the water, had one too many cocktails, and our cravings have been met we put on some comfy clothes to sit back and watch the colorful fireworks. 

My normal go-to for this event is a cute, easy summer dress with hints of red, white, and blue throughout (like this super cute Free People dress pictured above). This year, James, will be wearing something easy and light as well-- The Charlee Luck performance polo. This polo comes in blue and white and is SO perfect to watch the fireworks with style and comfort. If it happens to be steaming hot outside this 4th (often is) this polo will feel light-weight plus is moister wicking-- whew! Better for him and me! It is such a handsome polo to dress up or down. So, once fireworks have ended, everyone is headed out the party can continue for a night on the town without any changes to the attire! There is nothing better than a well-dressed man to pair well with his well-dressed lady. 

If you are celebrating the 4th of July in doors or out, this polo is the perfect piece to be stylish, comfortable, and festive for this holiday weekend and beyond. They are selling fast--translation-- buy yours NOW!

Happy celebrating & be safe! 


Whitley Luck

P.s. if you are more a t-shirt guy or gal, the Patriot Tee is great choice, too!

A Rainy Day At The Races

This year we decided to take a different approach to connecting with fellow Foxfield goers. We wanted to take part in the festivities rather then view the event as purely a marketing event for work. After all, three years ago the Foxfield Races in Charlottesville offered the inspiration that began the concept of Charlee Luck. Now the spring races are our stable event. I say this loosely, because we do not treat the Foxfield Races like you might think, or see, other brands like us treat this obvious advertising opportunity. For an event like Foxfield, we do not believe in the traditional forms of advertising. Instead, we use the races as a day of inspirational revival. We refresh the ticket checkout page about a month in advance gambling for a spot in party central of the orange section. We have been getting pretty lucky with this. 

We believe the best way to connect with people is to socialize with them, share a drink with them, and answer any crazy questions they may have about Charlee Luck. This not only gives us the best feedback and connection with our audience, but allows us to be approachable and talk with the people that see Charlee and want to know more. This also allows us to bypass the crazy row of vendors where everyone is just hopping tent to tent to get whatever free stuff they can get without a deeper connection with the brand! I see a lot of these other promo products scattered as trash the next day when I go to pick up the truck. Sure, one day there will be an "official" Charlee Luck tent, but I promise there will also be a tent with Brad, Chris, Whitley, and I where we aren't taking work so seriously for the day. 'Til next year, gentlemen and ladies...


April 08, 2015


cotton ›   summer ›   vintage ›  


Welcome to the new Charlee Luck website and Talk of The Town page! Whitley and I are excited and look forward to sharing our experiences and growth with Charlee Luck through our blog. Look for posts about what we like, upcoming events (and the recaps), new product announcements, and any fun CL experience we feel is worth sharing! We want to keep you involved in all the craziness and excitement that comes with building a clothing company and social brand. If you have any comments or questions about a post, or want to hear our take on something, please contact us at info@charleeluck.com. We would love to hear from you!